Tag Archives: Copywriting

Don’t Leave it Too Late – How Social Networking can Kick-Start your Writing

This morning, we woke up to the news that Boyzone’s Stephen Gately had died suddenly, at the age of 33. 

When young people die, it is always shocking but particularly so when it is unexpected.  It is not so much the reminder that we are mortal or that life is short – we all know that don’t we? – but the realization that this was not in their immediate plan.  Like Michael Jackson earlier in the year, Stephen was on the verge of a world tour.  Dying wasn’t on his agenda just like it isn’t on mine.  It’s the thought that I could pop out for milk and never drink that cup of tea on the worktop that I find particularly chilling.

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Four Tips to Avoid Email Misfortune

Doh!If you want to send a newsletter to your clients, there’s nothing simpler – you can sign up to a package and manage your newsletters online. 

When HTML newsletters were new, however, these services did not exist and it fell to me to design a template to be used with the company’s two email clients – Outlook and a sales database with an email add-on.

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Knowing your Audience

When I worked in IT, one of our US clients, who was completely unaware of that variety of English often referred to as ‘British’ or ‘International’, wrote to us to say, “If you can’t even spell properly, how do you expect us to trust your products?” 

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